{"id":89310,"date":"2026-11-12T12:29:54","date_gmt":"2026-11-12T11:29:54","guid":{"rendered":"https:\/\/www.livemag.it\/?p=89310"},"modified":"2026-11-12T12:30:01","modified_gmt":"2026-11-12T11:30:01","slug":"rubrasonic-tra-music-branding-relax-e-storia-del-suono-sui-social","status":"publish","type":"post","link":"https:\/\/www.livemag.it\/index.php\/2026\/11\/12\/rubrasonic-tra-music-branding-relax-e-storia-del-suono-sui-social\/","title":{"rendered":"Rubrasonic, tra music branding, relax e storia del suono sui social"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Il 2026 finisce con il giusto suono per Rubrasonic (Rubrasonic.com), l\u2019agenzia creativa di Roberto Brignoli e Matteo Arancio. Da decenni questa realt\u00e0 progetta l\u2019identit\u00e0 sonora di brand come Kiko Milano, Nove25, Lefay Resorts &amp; SPA e molti altri brand. E sui suoi social racconta, oltre alla sua, anche la storia del suono.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dalla <a href=\"https:\/\/rubrasonic.com\/\">musica<\/a> per gli spazi all\u2019architettura musicale, fino alle esperienze phygital, Rubrasonic si occupa oggi anche di diverse realt\u00e0 d\u2019eccellenza in ambito benessere. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ad esempio, di quella di Lefay Resort &amp; SPA Dolomiti (in questo caso in collaborazione con Dado Funky Poetz) e di quella di ChorusLife Immersive Spa Bergamo, realt\u00e0 tra l\u2019altro premiate, con importanti riconoscimenti, ai recenti World Spa Awards 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una realt\u00e0 di questo tipo sui social non pu\u00f2 raccontare sound e musica, ma da un punto di vista sempre particolare. Ad esempio, alla fine di ogni mese, Rubrasonic seleziona Elemonth, una playlist che in qualche modo racconta il sound del mese appena trascorso. Sempre sui social dell\u2019agenzia, ecco SONIC ID, che qualche tempo fa raccontava Linn LM\u20111, la prima drum machine\u2026 e con questo strumento, pure il genio di Prince.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abNel 1980 la Linn LM\u20111 cambi\u00f2 il modo di creare il ritmo. Per la prima volta, i suoni di una vera batteria potevano essere registrati dentro una macchina e utilizzati per costruire nuovi groove\u00bb<\/em>, spiega Rubrasonic sui social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abNon pi\u00f9 un semplice accompagnamento, ma una nuova possibilit\u00e0 creativa. Prince fu uno dei pionieri nel suo utilizzo e ne fece una firma sonora. Da \u201c1999\u201d a \u201cWhen Doves Cry\u201d, la Linn divenne parte della sua identit\u00e0 e contribu\u00ec a definire il suono degli anni Ottanta. In \u201cSign o\u2019 the Times\u201d (1987), quel linguaggio ritmico incontr\u00f2 il Fairlight CMI (la prima workstation con campionatore, NDR), in una produzione essenziale, scura e visionaria. La tecnologia non sostituiva la creativit\u00e0. Le offriva un nuovo battito\u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La storia di Rubrasonic inizia in un basement in provincia di Bergamo, gi\u00e0 nel 2002. 24 anni dopo, l\u2019agenzia sonorizza circa 2mila spazi in 26 paesi del mondo. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In realt\u00e0 la ricerca di Matteo Arancio e Roberto Brignoli \u00e8 iniziata gi\u00e0 negli anni \u201980, quando erano dei teenager con una passione assoluta per la musica. Rubrasonic oggi ha due sedi, in Italia e in Spagna. Rubrasonic progetta il suono di brand come Kiko Milano, Nove25, Lefay Resorts &amp; SPA e molti altri: dalla musica per gli spazi all\u2019identit\u00e0 sonora, fino alle esperienze phygital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 2026 finisce con il giusto suono per Rubrasonic (Rubrasonic.com), l\u2019agenzia creativa di Roberto Brignoli e Matteo Arancio. Da decenni questa realt\u00e0 progetta l\u2019identit\u00e0 sonora di brand come Kiko Milano, Nove25, Lefay Resorts &amp; SPA e molti altri brand. E sui suoi social racconta, oltre alla sua, anche la storia del suono. Dalla musica per [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":89311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1372],"tags":[],"class_list":["post-89310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-life"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rubrasonic, tra music branding, relax e storia del suono sui social - Live Magazine<\/title>\n<meta name=\"description\" content=\"La storia di Rubrasonic inizia in un basement in provincia di Bergamo, gi\u00e0 nel 2002. 24 anni dopo, l\u2019agenzia sonorizza circa 2mila spazi\" \/>\n<meta name=\"robots\" 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