{"id":75226,"date":"2026-04-30T13:03:23","date_gmt":"2026-04-30T11:03:23","guid":{"rendered":"https:\/\/www.livemag.it\/?p=75226"},"modified":"2026-04-30T13:03:30","modified_gmt":"2026-04-30T11:03:30","slug":"umm-red-techno-underground-deccellenza-come-kwirk-last-light-e-awa-hypnotic-haki","status":"publish","type":"post","link":"https:\/\/www.livemag.it\/index.php\/2026\/04\/30\/umm-red-techno-underground-deccellenza-come-kwirk-last-light-e-awa-hypnotic-haki\/","title":{"rendered":"UMM Red, techno underground d\u2019eccellenza, come Kwirk \u2013 \u201cLast Light\u201d e Awa \u2013 \u201cHypnotic Haki\u201d"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Techno underground d\u2019eccellenza, grazie ad un collettivo internazionale guidato dalla visione sempre avanguardistica di Gianfranco Bortolotti e dal ritmo, sempre piuttosto veloce, dell\u2019art director TECHNE. Ecco di cos\u2019\u00e8 fatto il mondo di UMM Red, in forte movimento. <\/h4>\n\n\n\n<p>Sogni elettronici oppure incubi da ballare senza sosta? A ognuno la sua risposta. L\u2019unica cosa certa \u00e8 che UMM Red propone elettronica underground perfetta per i tempi che stiamo vivendo. Come dicevamo, \u00e8 techno underground d\u2019eccellenza.<\/p>\n\n\n\n<p>Tra le tracce pi\u00f9 recenti dell\u2019universo UMM Red c\u2019\u00e8 \u201cLast Light\u201d di Kwirk, una cavalcata elettronica ad alto tasso di BPM. Ecco poi \u201cHypnotic Haki\u201d di AWA, che quanto a velocit\u00e0 spinge ancora pi\u00f9 forte, mentre \u201cBack to Move\u201d di Carlos Fernandez sembra perfetta per un classico party\u2026 ma su Marte o su un\u2019astronave, mica sulla Terra.<\/p>\n\n\n\n<p>Nata dall\u2019eredit\u00e0 di UMM \u2014 tra le etichette che hanno definito la scena elettronica dagli anni \u201990 \u2014 UMM Red ne evolve il linguaggio in una forma pi\u00f9 diretta e contemporanea.<\/p>\n\n\n\n<p>Oggi il concetto di release \u00e8 cambiato: non pi\u00f9 prodotto isolato, ma parte di un sistema in movimento.<\/p>\n\n\n\n<p>\u00abPuntiamo su sonorit\u00e0 autentiche e senza compromessi: la qualit\u00e0&nbsp;<\/p>\n\n\n\n<p>prima della quantit\u00e0, l\u2019energia dei veterani e la sperimentazione innovativa di talenti emergenti si uniscono in un nuovo progetto\u00bb, spiegano TECHNE e Gianfranco Bortolotti. In altre parole, techno underground d\u2019eccellenza.<\/p>\n\n\n\n<p>Il suono del futuro sta arrivando, di nuovo, con <a href=\"https:\/\/www.instagram.com\/umm_mediarecords\">UMM Red.<\/a> Are you ready to dance?<\/p>\n\n\n\n<p>Underground Music Movement (UMM), storica label musicale italiana, negli anni \u00e8 diventata una delle realt\u00e0 pi\u00f9 influenti nella scena house underground. Fondata negli anni \u201990, l\u2019etichetta nel tempo ha esplorato una vasta gamma di suoni, che spaziano dalla deep house alla techno. Il lato pi\u00f9 sperimentale di UMM oggi \u00e8 UMM Red, un impero elettronico in cui Gianfranco Bortolotti, la forza trainante dell\u2019operazione, collabora con TECHNE, l\u2019art director di questo nuovo progetto. Le prime uscite firmate UMM Red includono brani di artisti come Carlos Fernandez, Mark Williams, AWA, MECHANIC FREAKZ (\u2026).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Techno underground d\u2019eccellenza, grazie ad un collettivo internazionale guidato dalla visione sempre avanguardistica di Gianfranco Bortolotti e dal ritmo, sempre piuttosto veloce, dell\u2019art director TECHNE. Ecco di cos\u2019\u00e8 fatto il mondo di UMM Red, in forte movimento. Sogni elettronici oppure incubi da ballare senza sosta? A ognuno la sua risposta. L\u2019unica cosa certa \u00e8 che [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":75245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1372],"tags":[1616],"class_list":["post-75226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-life","tag-umm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UMM Red, techno underground d\u2019eccellenza, come Kwirk \u2013 \u201cLast Light\u201d e Awa \u2013 \u201cHypnotic Haki\u201d - Live Magazine<\/title>\n<meta name=\"description\" content=\"UMM Red, techno underground d\u2019eccellenza, come Kwirk \u2013 \u201cLast Light\u201d e Awa \u2013 \u201cHypnotic Haki\u201d. E&#039; tempo di ballare, s\u00ec...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livemag.it\/index.php\/2026\/04\/30\/umm-red-techno-underground-deccellenza-come-kwirk-last-light-e-awa-hypnotic-haki\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMM Red, techno underground d\u2019eccellenza, come Kwirk \u2013 \u201cLast Light\u201d e Awa \u2013 \u201cHypnotic Haki\u201d - Live Magazine\" \/>\n<meta property=\"og:description\" content=\"UMM Red, techno underground d\u2019eccellenza, come Kwirk \u2013 \u201cLast Light\u201d e Awa \u2013 \u201cHypnotic Haki\u201d. 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