{"id":49271,"date":"2025-04-17T21:02:45","date_gmt":"2025-04-17T19:02:45","guid":{"rendered":"https:\/\/www.livemag.it\/index.php\/2025\/04\/17\/shopping-online-boom-di-fast-fashion-e-second-hand\/"},"modified":"2025-04-17T21:02:45","modified_gmt":"2025-04-17T19:02:45","slug":"shopping-online-boom-di-fast-fashion-e-second-hand","status":"publish","type":"post","link":"https:\/\/www.livemag.it\/index.php\/2025\/04\/17\/shopping-online-boom-di-fast-fashion-e-second-hand\/","title":{"rendered":"Shopping online, boom di fast fashion e second hand"},"content":{"rendered":"<p>    <video-js id=\"videojs6821b5458b0a7\" class=\"vjs-big-play-centered\" controls preload=\"auto\" playsinline data-setup='{\"fluid\": true}'>\r\n        <source src=\"https:\/\/video.italpress.com\/play\/mp4\/video\/q53G\" type=\"video\/mp4\" \/>\r\n    <\/video-js>\r\n           <br \/>\n<\/p>\n<div> ROMA (ITALPRESS) &#8211; In Italia \u00e8 boom del fast fashion e degli acquisti di capi di seconda mano. Questo \u00e8 quanto emerge da un\u2019indagine realizzata dall\u2019Istituto Piepoli per Udicon (Unione per la Difesa dei consumatori). Il canale online \u00e8 il principale per l\u2019acquisto di capi low cost nel 37% dei casi, e si conferma pi\u00f9 un canale \u201cper giovani\u201d, con il dato pi\u00f9 alto tra i 35 e i 54 anni. Il principale motivo per cui gli italiani acquistano marchi fast fashion \u00e8 il prezzo basso (66%). \u201cL\u2019indagine conferma un dato ormai strutturale dove il risparmio \u00e8 diventato un motore potente delle scelte d\u2019acquisto \u2013 afferma Martina Donini, presidente di Udicon \u2013 Anche il low cost deve, per\u00f2, sottostare a regole precise: trasparenza nelle informazioni, sicurezza dei prodotti, correttezza nei tempi di consegna e nelle modalit\u00e0 di reso\u201d. Tra le piattaforme online pi\u00f9 utilizzate, Amazon domina con il 58% delle preferenze, seguita da Shein (28%), Temu (23%), H&amp;M (21%) e Zara (20%). Ma dall\u2019indagine emerge un altro dato pi\u00f9 incoraggiante: 4 italiani su 10 hanno acquistato almeno una volta abbigliamento di seconda mano, e tra loro il 57% preferisce appunto le piattaforme online come eBay, Depop, Vinted. Tra i meno giovani invece va sempre pi\u00f9 di moda lo shopping nei mercatini. Il principale incentivo per l\u2019acquisto di prodotti second hand \u00e8 il prezzo pi\u00f9 basso (78%), ma tanti indicano anche la necessit\u00e0 di acquisti che siano in linea col principio della sostenibilit\u00e0 (44%). L\u2019abbigliamento second hand \u00e8 una soluzione per non cadere nella trappola del mondello Fast Fashion che vede in prima linea il colosso cinese Shein. Il brand low cost \u00e8 finito pi\u00f9 volte sotto inchiesta per la condizione dei lavoratori, pagati pochissimo e costretti a turni di lavoro stancanti, ma anche per la presenza di sostanze pericolose come piombo, cadmio e ftalati.<br \/>\nmgg\/azn<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ROMA (ITALPRESS) &#8211; In Italia \u00e8 boom del fast fashion e degli acquisti di capi di seconda mano. Questo \u00e8 quanto emerge da un\u2019indagine realizzata dall\u2019Istituto Piepoli per Udicon (Unione per la Difesa dei consumatori). Il canale online \u00e8 il principale per l\u2019acquisto di capi low cost nel 37% dei casi, e si conferma pi\u00f9 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":49272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1171],"tags":[],"class_list":["post-49271","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-video","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping online, boom di fast fashion e second hand - Live Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livemag.it\/index.php\/2025\/04\/17\/shopping-online-boom-di-fast-fashion-e-second-hand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopping online, boom di fast fashion e second hand - Live Magazine\" \/>\n<meta property=\"og:description\" content=\"ROMA (ITALPRESS) &#8211; In Italia \u00e8 boom del fast fashion e degli acquisti di capi di seconda mano. 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