{"id":47657,"date":"2025-03-28T18:04:04","date_gmt":"2025-03-28T17:04:04","guid":{"rendered":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/"},"modified":"2025-03-28T18:04:04","modified_gmt":"2025-03-28T17:04:04","slug":"sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41","status":"publish","type":"post","link":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/","title":{"rendered":"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41%"},"content":{"rendered":"<p>    <video-js id=\"videojs685d5b8a96c11\" class=\"vjs-big-play-centered\" controls preload=\"auto\" playsinline data-setup='{\"fluid\": true}'>\r\n        <source src=\"https:\/\/video.italpress.com\/play\/mp4\/video\/6yML\" type=\"video\/mp4\" \/>\r\n    <\/video-js>\r\n           <br \/>\n<\/p>\n<div> ROMA (ITALPRESS) &#8211; Cresce la presenza femminile nel mercato italiano dell&#8217;auto. Secondo l\u2019ultima analisi dell\u2019Unrae, le donne rappresentano il 41,7% delle immatricolazioni di autovetture nuove nel 2024, in crescita rispetto al 40,6% del 2023. Anche nel mercato dell\u2019auto usata la quota rosa conferma una tendenza di incremento consolidata, attestandosi al 39%. Lungo lo stivale il Centro Italia registra una maggiore incidenza di acquisti da parte delle donne rispetto alle altre aree geografiche. Il prezzo medio ponderato delle auto nuove scelte dalle donne \u00e8 generalmente inferiore rispetto a quello degli uomini, e nel 2024 si \u00e8 stabilizzato a circa 24.500 euro contro i 30.600 di quello maschile. Per quanto riguarda le preferenze di mercato, le donne mostrano un maggiore interesse per i segmenti A e B e per i SUV. A conquistare la leadership delle alimentazioni sono le vetture ibride con il 37,9% di quota. Sale anche il Gpl al 15,2%, mentre continuano a perdere terreno quelle a benzina. Auto elettriche e plug-in rimangono ancora marginali negli acquisti al femminile. Fra le acquirenti guadagnano terreno le fasce pi\u00f9 \u201cmature\u201d, ma rimane pi\u00f9 rappresentativa la fascia di et\u00e0 dai 46 ai 55 anni. Riguardo ai colori, le donne prediligono il grigio, seguito dal bianco e poi a distanza da nero e azzurro. A fine 2024, il 40,3% del parco auto privato circolante in Italia era guidato\u00a0da\u00a0una\u00a0donna.<\/p>\n<p>\/tvi\/gtr<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ROMA (ITALPRESS) &#8211; Cresce la presenza femminile nel mercato italiano dell&#8217;auto. Secondo l\u2019ultima analisi dell\u2019Unrae, le donne rappresentano il 41,7% delle immatricolazioni di autovetture nuove nel 2024, in crescita rispetto al 40,6% del 2023. Anche nel mercato dell\u2019auto usata la quota rosa conferma una tendenza di incremento consolidata, attestandosi al 39%. Lungo lo stivale il [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":47658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1171],"tags":[],"class_list":["post-47657","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-video","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sempre pi\u00f9 donne al volante, le quote rosa superano il 41% - Live Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41% - Live Magazine\" \/>\n<meta property=\"og:description\" content=\"ROMA (ITALPRESS) &#8211; Cresce la presenza femminile nel mercato italiano dell&#8217;auto. Secondo l\u2019ultima analisi dell\u2019Unrae, le donne rappresentano il 41,7% delle immatricolazioni di autovetture nuove nel 2024, in crescita rispetto al 40,6% del 2023. Anche nel mercato dell\u2019auto usata la quota rosa conferma una tendenza di incremento consolidata, attestandosi al 39%. Lungo lo stivale il [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/\" \/>\n<meta property=\"og:site_name\" content=\"Live Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LiveMag\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-28T17:04:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.livemag.it\/wp-content\/uploads\/2024\/02\/ograph.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"italpress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LiveNotizie\" \/>\n<meta name=\"twitter:site\" content=\"@LiveNotizie\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"italpress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/\"},\"author\":{\"name\":\"italpress\",\"@id\":\"https:\/\/www.livemag.it\/#\/schema\/person\/b62c5f44451fdcdaeb0afe6c2424e73c\"},\"headline\":\"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41%\",\"datePublished\":\"2025-03-28T17:04:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/\"},\"wordCount\":238,\"publisher\":{\"@id\":\"https:\/\/www.livemag.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg\",\"articleSection\":[\"Video\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/\",\"url\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/\",\"name\":\"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41% - Live Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.livemag.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg\",\"datePublished\":\"2025-03-28T17:04:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#primaryimage\",\"url\":\"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg\",\"contentUrl\":\"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.livemag.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.livemag.it\/#website\",\"url\":\"https:\/\/www.livemag.it\/\",\"name\":\"Live Magazine\",\"description\":\"Varie ed eventi\",\"publisher\":{\"@id\":\"https:\/\/www.livemag.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.livemag.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.livemag.it\/#organization\",\"name\":\"LiveMag\",\"alternateName\":\"LiveMag News ed eventi\",\"url\":\"https:\/\/www.livemag.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.livemag.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.livemag.it\/wp-content\/uploads\/2024\/02\/immagine-sito.jpg\",\"contentUrl\":\"https:\/\/www.livemag.it\/wp-content\/uploads\/2024\/02\/immagine-sito.jpg\",\"width\":696,\"height\":696,\"caption\":\"LiveMag\"},\"image\":{\"@id\":\"https:\/\/www.livemag.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LiveMag\/\",\"https:\/\/x.com\/LiveNotizie\",\"https:\/\/www.instagram.com\/livemag\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.livemag.it\/#\/schema\/person\/b62c5f44451fdcdaeb0afe6c2424e73c\",\"name\":\"italpress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.livemag.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b6a21695fc713ce7ee312cf57c97e2e641feb365be72d8745574d3c3e2b59066?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b6a21695fc713ce7ee312cf57c97e2e641feb365be72d8745574d3c3e2b59066?s=96&r=g\",\"caption\":\"italpress\"},\"description\":\"Italpress \u00e8 un'agenzia di stampa italiana a carattere nazionale.\",\"url\":\"https:\/\/www.livemag.it\/index.php\/author\/italpress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41% - Live Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/","og_locale":"it_IT","og_type":"article","og_title":"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41% - Live Magazine","og_description":"ROMA (ITALPRESS) &#8211; Cresce la presenza femminile nel mercato italiano dell&#8217;auto. Secondo l\u2019ultima analisi dell\u2019Unrae, le donne rappresentano il 41,7% delle immatricolazioni di autovetture nuove nel 2024, in crescita rispetto al 40,6% del 2023. Anche nel mercato dell\u2019auto usata la quota rosa conferma una tendenza di incremento consolidata, attestandosi al 39%. Lungo lo stivale il [&hellip;]","og_url":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/","og_site_name":"Live Magazine","article_publisher":"https:\/\/www.facebook.com\/LiveMag\/","article_published_time":"2025-03-28T17:04:04+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.livemag.it\/wp-content\/uploads\/2024\/02\/ograph.jpg","type":"image\/jpeg"}],"author":"italpress","twitter_card":"summary_large_image","twitter_creator":"@LiveNotizie","twitter_site":"@LiveNotizie","twitter_misc":{"Scritto da":"italpress","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#article","isPartOf":{"@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/"},"author":{"name":"italpress","@id":"https:\/\/www.livemag.it\/#\/schema\/person\/b62c5f44451fdcdaeb0afe6c2424e73c"},"headline":"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41%","datePublished":"2025-03-28T17:04:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/"},"wordCount":238,"publisher":{"@id":"https:\/\/www.livemag.it\/#organization"},"image":{"@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#primaryimage"},"thumbnailUrl":"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg","articleSection":["Video"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/","url":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/","name":"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41% - Live Magazine","isPartOf":{"@id":"https:\/\/www.livemag.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#primaryimage"},"image":{"@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#primaryimage"},"thumbnailUrl":"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg","datePublished":"2025-03-28T17:04:04+00:00","breadcrumb":{"@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#primaryimage","url":"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg","contentUrl":"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.livemag.it\/index.php\/2025\/03\/28\/sempre-piu-donne-al-volante-le-quote-rosa-superano-il-41\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.livemag.it\/"},{"@type":"ListItem","position":2,"name":"Sempre pi\u00f9 donne al volante, le quote rosa superano il 41%"}]},{"@type":"WebSite","@id":"https:\/\/www.livemag.it\/#website","url":"https:\/\/www.livemag.it\/","name":"Live Magazine","description":"Varie ed eventi","publisher":{"@id":"https:\/\/www.livemag.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.livemag.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.livemag.it\/#organization","name":"LiveMag","alternateName":"LiveMag News ed eventi","url":"https:\/\/www.livemag.it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.livemag.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.livemag.it\/wp-content\/uploads\/2024\/02\/immagine-sito.jpg","contentUrl":"https:\/\/www.livemag.it\/wp-content\/uploads\/2024\/02\/immagine-sito.jpg","width":696,"height":696,"caption":"LiveMag"},"image":{"@id":"https:\/\/www.livemag.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LiveMag\/","https:\/\/x.com\/LiveNotizie","https:\/\/www.instagram.com\/livemag\/"]},{"@type":"Person","@id":"https:\/\/www.livemag.it\/#\/schema\/person\/b62c5f44451fdcdaeb0afe6c2424e73c","name":"italpress","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.livemag.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b6a21695fc713ce7ee312cf57c97e2e641feb365be72d8745574d3c3e2b59066?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6a21695fc713ce7ee312cf57c97e2e641feb365be72d8745574d3c3e2b59066?s=96&r=g","caption":"italpress"},"description":"Italpress \u00e8 un'agenzia di stampa italiana a carattere nazionale.","url":"https:\/\/www.livemag.it\/index.php\/author\/italpress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.livemag.it\/wp-content\/uploads\/2025\/03\/6yML.jpg","_links":{"self":[{"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/posts\/47657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/comments?post=47657"}],"version-history":[{"count":0,"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/posts\/47657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/media\/47658"}],"wp:attachment":[{"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/media?parent=47657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/categories?post=47657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.livemag.it\/index.php\/wp-json\/wp\/v2\/tags?post=47657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}