{"id":20680,"date":"2024-02-23T12:00:58","date_gmt":"2024-02-23T11:00:58","guid":{"rendered":"https:\/\/www.livemag.it\/index.php\/2024\/02\/23\/per-linfluencer-marketing-una-crisi-di-crescita\/"},"modified":"2024-02-23T12:00:58","modified_gmt":"2024-02-23T11:00:58","slug":"per-linfluencer-marketing-una-crisi-di-crescita","status":"publish","type":"post","link":"https:\/\/www.livemag.it\/index.php\/2024\/02\/23\/per-linfluencer-marketing-una-crisi-di-crescita\/","title":{"rendered":"
Per l’influencer marketing una crisi di crescita<\/div>"},"content":{"rendered":"

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MILANO (ITALPRESS) – Il fenomeno dell\u2019influencer marketing sta attraversando una crisi di crescita, ma resta molto rilevante per la comunicazione delle imprese, soprattutto se gestito con un\u2019attenta analisi dei dati. Ne ha parlato Tommaso Valle, Marketing and Communication Director di Omnicom Media Group, intervistato da Claudio Brachino per il magazine televisivo Italpress Economy.<\/p>\n

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MILANO (ITALPRESS) – Il fenomeno dell\u2019influencer marketing sta attraversando una crisi di crescita, ma resta molto rilevante per la comunicazione delle imprese, soprattutto se gestito con un\u2019attenta analisi dei dati. Ne ha parlato Tommaso Valle, Marketing and Communication Director di Omnicom Media Group, intervistato da Claudio Brachino per il magazine televisivo Italpress Economy. sat\/gsl<\/p>\n","protected":false},"author":16,"featured_media":20681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1171],"tags":[],"class_list":["post-20680","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-video","post_format-post-format-video"],"yoast_head":"\nPer l'influencer marketing una crisi di crescita - Live Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livemag.it\/index.php\/2024\/02\/23\/per-linfluencer-marketing-una-crisi-di-crescita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per l'influencer marketing una crisi di crescita - Live Magazine\" \/>\n<meta property=\"og:description\" content=\"MILANO (ITALPRESS) – Il fenomeno dell\u2019influencer marketing sta attraversando una crisi di crescita, ma resta molto rilevante per la comunicazione delle imprese, soprattutto se gestito con un\u2019attenta analisi dei dati. 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